REALTORS ® aren’t just agents. They’re professional members of the National Association of REALTORS ® and subscribe to its strict code of ethics. This is the REALTOR ® difference for home buyers:

 

1. An expert guide.

Selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a professional who can speak the language.

 

2. Objective information and opinions.

REALTORS ® can provide local information on utilities, zoning, schools, and more. They also have objective information about each property. REALTORs ® can use that data to help you determine if the property has what you need.

 

3. Property marketing power.

The property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends, and family. When a property is marketed by a REALTOR ®, you do not have to allow strangers into your home. Your REALTOR ® will generally prescreen and accompany qualified prospects through your property.

 

4. Negotiation knowledge.

There are many factors up for discussion in a deal. A REALTOR ® will look at every angle from your perspective, including crafting a purchase agreement that allows you the flexibility you need to take that next step.

 

5. Up-to-date experience.

Most people sell only a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve done it before, laws and regulations change. REALTORS ® handle hundreds of transactions over the course of their career.

 

6. Your rock during emotional moments.

A home is so much more than four walls and a roof and for most people, buying a home represents the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.

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